A lot of our life today revolves around the media: newspapers, internet, TV. Even chatting with friends is more and more about a movie, a game/match or a blog post. OK, not blog posts.
The media is two things: First, things that hook us, and second, things that target us. News, sports, series, movies, yoga, cartoons, Nat Geo etc. are the things that hook us. Every 5 minutes or so, we are targeted. By advertisements, opinion, religious propaganda, national propaganda, organisational propaganda (Uninor, Google, HP, BP et. al.)
What surprises me is how much of this targeting targets young people. People in the ages of 15 to 25, mostly. If it does not target this age group, it targets people who somehow want to feel like being in this age group. Beauty products, health products, medicines-that-revitalize.
Why the hell is that? Because young people are vulnerable to making uninformed choices. Someone in their 30s or 40s is more likely to have set habits. Maybe that is why Pizza and Coffee shop ads show young people partying at these places.
Additionally, young people are normally moving out. This means they need everything. Need bed? Yes. Need car? Yes. Need microwave? Yes. Need TV? Why not, where else will I get the ads?
The media is two things: First, things that hook us, and second, things that target us. News, sports, series, movies, yoga, cartoons, Nat Geo etc. are the things that hook us. Every 5 minutes or so, we are targeted. By advertisements, opinion, religious propaganda, national propaganda, organisational propaganda (Uninor, Google, HP, BP et. al.)
What surprises me is how much of this targeting targets young people. People in the ages of 15 to 25, mostly. If it does not target this age group, it targets people who somehow want to feel like being in this age group. Beauty products, health products, medicines-that-revitalize.
Why the hell is that? Because young people are vulnerable to making uninformed choices. Someone in their 30s or 40s is more likely to have set habits. Maybe that is why Pizza and Coffee shop ads show young people partying at these places.
Additionally, young people are normally moving out. This means they need everything. Need bed? Yes. Need car? Yes. Need microwave? Yes. Need TV? Why not, where else will I get the ads?
