(I have no idea of what advertising is or how it works, so feel free to enlighten me.)
I just saw this Havells wires advertisement, the tiger vs dragon one. "वो fire है, तो मैं wire है!" Could have been funnier in Punjabi.
Till the end I was not sure what product the advertisement was for. More importantly, I did not care.
The product at the end was just a happy coincidence. The coincidence part made sure the product wasn't forced.
Now I might be biased due to any number of things, or this one advertisement might have been too good to cater to the "rules", but this is what advertisements should be like.
Any idiot can go around screaming about their product, but that does not give the consumer any value. (Consumer here is the person watching the advertisement, since the advertisement itself is the product here.)
What are some of your favourite advertisements?